Chicago, IL – October 8th, 2020 – Pacifico, a cerveza with the spirit of adventure to
Live Life Anchors Up, is inviting six of the top professional skateboarders to Chicago to
compete in the Downtown Open S.K.A.T.E championship. Pacifico’s long standing
history and relationship with action sports is apparent in their commitment to bringing
exciting events and exclusive experiences to fans.

The first virtual action sport event, The Downtown Open S.K.A.T.E Championship,
hosted by Pacifico is an exclusive skateboard event as an extension of the Downtown
Open series. Pacifico will transform a Chicago warehouse to host and stream the event.
The competition will be broadcast live from Chicago via Transworld Skateboarding
Website, Youtube, Facebook, and Downtown Open Twitch. Action sports fans will
receive an inside look at the competition through on-site hosts Jack Mitrani, Chris
Pastras, and Chris Cote. Viewers can interact virtually with the hosts during the
competition and ask questions in real-time. Pacifico is bringing in DJ Alissa Jo to
provide tunes to energize the performers and the audience at home. One winner will be
crowned victorious, walking away with the first ever Pacifico S.K.A.T.E. trophy.

Professional skateboard competitors to include Chaz Ortiz (Chicago local, one of street
skateboarding’s best), Felipe Gustavo, Jamie Foy, Ishod Wair, Manny Santiago, and TJ

Following the event, Pacifico will host a social media poll allowing viewers to cast their
vote to bring The Downtown Open to their city the following year. A post-event
sweepstakes will also offer consumers a chance to attend next year’s event with a VIP
package. This first-of-its-kind event is setting an example of how to successfully execute
sporting events through unique competitions and live streaming experiences bringing
brands and their audience together.