We were fortunate to get back into the music game during covid. It started as an opportunity to collaborate with our long-time co-worker and friend – the iconic director Jeff Richter, whose milestones in music videos included Missy Elliot/Dr. Dre “The Knock” Knockturnal and Nine Inch Nails – Into the Void. BMG had Artists that needed promotion, and Jeff and I knew we could create a powerful producer/director duo, and we were excited to get to work.
Our first opportunity was to produce a long-form performance with Rufus Wainwright for a reinterpreted version of his now 2021 Grammy-nominated album “Unfollow the Rules.” These were still the early months of the pandemic in Los Angeles. Safe locations and new crew standards for covid screening and prevention made this project buzz with anticipation. Can we be safe and pull off a scaled-back but still inspirational performance?
The shoot was at an iconic location in Los Angeles, the Paramour Estate. It was a full 13 song performance with new arrangements and a documentary component for domestic and international broadcasters. As we navigated our way through the production, we were inspired by how the music and location seemed to fit perfectly. Looking back on this project now, I want to congratulate the team for taking a step into the unknown and making a memorable and safe production that has since been nominated for multiple awards.
BMG then approached us to work on a new Darius Rucker single from the Grammy, Emmy, Golden Globe winner Diane Warren’s latest album, “The Cave Sessions Vol 1”. Times Like This was shot at the historic Ryman Auditorium in Nashville. It demonstrated a further creative sign of the times to integrate virtual fans singing the final outro.
Our latest work was with the legendary duo Jimmy Jam, and Terry Lewis teamed up with the 11-time Grammy winner Babyface on a new single, “He Don’t Know Nothin Bout It” for the Tonight Show with Jimmy Fallon that premiered on MLK day. Our location was the legendary West Lake Studios in Hollywood. Shooting in the same studio where Michael Jackson recorded Thriller was both nostalgic and motivational. Watching the camaraderie and talent of 3 legends in the music business was inspiring for our intimate crew.
Looking back at this recent body of work that included the powerful “Weeping in the Promised Land” by John Fogerty, it feels good to be documenting and producing music projects during a time of such radical change. Storytelling through music is a way for us to connect and ride the emotional waves coming at us daily. Thank you, Jeff Richter, and everyone that has been a part of it.